I don’t know how many of you caught this inconsistency in identity, but thought I would take the opportunity to clear up what could be causing some confusion. When I began this blog a few months ago, I wanted to use this forum to reflect on my business, which is essentially about providing my clients with specific therapies to aid in their personal transformations. In the spirit of evolution, my business has since then gone through its own transformation.
Shortly after I began this blog, I had an unexpected business meeting with a friend of mine who owns a successful business. She explained to me some very important things that I was previously ignorant to and brought to my attention many business related things that I was just not doing. First off, she showed me a very easy way to create a website by myself (which you can check out at www.upwardspiraltherapy.com), and we planned to meet again in a week or so to talk about some other things.
So I did my homework and started creating a website to show her when she came over. Hoping for praise when I showed her my site in progress, I got something quite different. The title of the homepage at the time was my original business name of Health through Healing Massage. She asked me if that was my tagline, and I said, “Well, no, that’s my business name,” and my friend did me a big favor by responding with, “That is really not a good business name.” I will admit at the time I was slightly crushed. I had become a little attached to this name as it had been my business identity for close to two years and I felt that it adequately expressed my belief that health only begins with the process of healing.
But I did see her point in that the name was not very descriptive. It wasn’t very visual and really too long. I had also wanted to drop the word “massage” because what I do is more rehabilitative than what the broad meaning of massage conveys to the general public. So after further discussion I sat down with many new ideas I had and decided on the name Upward Spiral Therapy.
I wanted something that connected with the unwinding of spirals that occurs in SET sessions, but also something that has room to evolve with the other healing modalities I have to offer. My long term passion has been for writing and I have a firm belief in the power of writing for healing and self-transformation. In addition to bodywork, I also want to start offering writing workshops beginning in 2010.
Though I was slightly taken aback when my original business identity was politely challenged, I am so thankful that I was able to take advantage of this opportunity to set up my business for further evolution. It was actually a really great lesson in knowing when to let go of something that is no longer working and allow the room for further growth I still do believe that health begins with healing, but I am now focused on encouraging my clients and readers of this blog to embody their potential and experience the evolution of their highest selves.
