Strategizing

I'm starting to get real serious about utilizing the internet for its full networking potential.  I'm posting more frequently on Facebook, started my LinkedIn profile, and even begun tweeting.  And I am not allowing myself to begrudge any of it (at least, not for consecutive moments).  I've started realizing that I better change my attitude if I want to keep my job.

An advertising professor friend of mine sat with me last week and gave me a list of questions to help me better understand how to create a campaign.  I already have a structure to work from but since I branched out a lot this year, creating three distinct companies under the Upward Spiral umbrella (see sidebar links), it was definitely time to regroup and strategize.

In a conversation with another friend of mine probably 6 months ago I was given some great insight into my business that is providing great inspiration for questions like, "What do I stand for?" or "What makes me stand out?" My friend explained to me that I'm not selling bodywork, or healing, or anything like that. I'm selling positivity. People come to see me because they want to feel good, because I help them believe that they can get better.

Since I started this business in 2009, my slogan has been: Embody Your Potential.  I say that I help others be more of who they really are.  But now I see that it is also about learning what we are capable of.  One of the reasons I decided on the name Upward Spiral is because the acronym is US.  I firmly believe that my work helping others to become more is directly related to myself becoming more.  I want my business to be a source of personal growth more me as well.  So far, it has.

And I guess while I am exploring all I am capable of, I might as well pursue my potential at online marketing.